How to Choose the Right Domain Name

Choosing a domain name requires careful thought. It’s more than just a web address—it’s a key part of your marketing and branding. Here’s what to keep in mind:

1. Keep It Simple and Memorable

• Choose a name that’s short, easy to type, and straightforward to remember.
• Avoid complex spellings or unusual characters. For example, “cakeshop.com” is easier to recall than “cak3-sh0pp.com.”
  
  

2. Make It Relevant to Your Business

• Your domain should reflect your brand or services. For instance, a local florist might choose “bloomingflorist.co.uk.”
• Avoid vague names that don’t convey your business purpose.
  
  

3. Stick to Common TLDs

• While new extensions like .studio or .online can be appealing, .com and .co.uk are the most trusted and recognised.
  
  

4. Check for Availability

• Use our domain search tool (At the top of each page) to see if your desired domain is available.
• If your preferred name is taken, consider slight variations, like adding a location (e.g., “bloomingfloristlondon.co.uk”).
  
  

5. Protect Your Brand

• Register multiple extensions or variations of your domain to stop competitors or scammers from using them (e.g., cakeshop.com, cakeshop.co.uk, cakeshop.net).