What Not to Do When Choosing a Domain Name

To avoid common mistakes, steer clear of these pitfalls:

1. Avoid Numbers and Hyphens
   • Numbers and hyphens make domains harder to type and remember. Customers might mishear or mistype your domain (e.g., is it “cake4you.com” or “cakeforyou.com”?)
     
     
2. Don’t Use Trademarks You Don’t Own
   • Using trademarked names or phrases can lead to legal trouble. Always ensure your domain is unique to your brand.
     
     
3. Steer Clear of Long or Complicated Names
   • A domain like “thesuperamazingcakeshopoflondon.com” is too long and difficult to remember.
     
     
4. Avoid Slang or Trends
   • Names based on current slang or fads might not age well. Choose something timeless.
     
     
5. No Unprofessional Words or Abbreviations
   • Avoid abbreviations or words that might confuse or offend customers. Always double-check how your domain looks in lowercase (e.g., “therapistfinder.com”).